INTEREST AND PLACE OF NEW VEGETABLES FOR A LARGE-SCALE COMMERCIALIZATION OPERATOR

• obligations towards consumers by offering them an attractive product, constant in quality and present in every season,
• obligations towards growers by feeding back information from distribution stage for more effective innovation.

Hence new vegetables will present on the one hand a technological interest (organoleptic quality, presentation form, diversity in use) using suitable culinary tests and strategy of communication and on the other hand a commercial interest by breaking up the range in common vegetables (quality, service) or by developing families of vegetables (exotic vegetables, forgotten vegetables, mini vegetables, germinated seeds).

In order that a new vegetable or, better, a group of 4–5 vegetables stands some chance to trigger a major interest, a no-atomized supplying of it and logistics concerning all the different channel partners should be necessary.

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