ISHS Acta Horticulturae 205: Symposium on the Development of New Floricultural Crops, XXII IHC
COMMERCIAL ASPECT OF NEW CROP DEVELOPMENT |
| Author: | James C. Mikkelsen |
| Abstract:
The role of the commercial ornamental plant breeder is to hybridize existing or newly acquired germplasm using the most improved scientific breeding technologies to develop or improve varieties or cultivars to meet the demands of disease and insect resistance, stresses of environments, and present uniqueness or novelty to allow the producer to make a profit. | |
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