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ISHS Acta Horticulturae 205: Symposium on the Development of New Floricultural Crops, XXII IHC

DEVELOPMENT OF NEW CUTFLOWER CROPS

Author:   C. Vonk Noordegraaf
Abstract:
Although there are more than 150 different cutflower crops in Holland, 80 percent of the total turnover of cutflowers comes from only 9 of those. Therefore most crops appear economically unimportant, but in reality are necessary to improve sales of the major crops. At the moment there is a strong interest for new crops. There are several pathways to obtain new crops such as introduction, breeding and selection and changes in production methods.

Various methods can be used to develop new crops. A study was made of the taxonomy and geography of cultivated flower crops. It was found that no plant group or center of origin yielded a dominant portion of the commercial flowering plants. A better way is to discribe what kind of crop with what characteristics one desires. The product life cycle describes the different phases from obtaining the original material to market saturation. The profile method can be helpful to decide if a new crop must be introduced or what crop is most promising at a certain time.

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