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| Authors: | N. Donadio, D. Blandford, Gerald B. White |
Abstract:
The paper presents the results of research which examine the causes of increased imports of Italian wine by the U.S. Least squares regression analysis is used to estimate quarterly import equations for "cheaper" Italian wine (not over $4 per gallon) and "more expensive" wines (over $4 per gallon).
In the case of cheaper wines, price is found to be the major determining factor.
As imports have increased, their responsiveness to price has declined substantially.
In the case of more expensive wines, both price and disposable income are important.
Expensive wines remain extremely sensitive to changes in these variables and to the U.S. dollar/lira exchange rate.
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