ISHS Acta Horticulturae 203: IX Symposium on Horticultural Economics, XXII IHC
DETERMINANTS OF THE DEMAND FOR ORGANIC FOOD IN GERMANY (F.R.) |
| Authors: | R.v. Alvensleben, M. Altmann |
| Abstract:
A consumer survey (n = 2000) has been conducted to analyse the determinants of the demand for organic food in Northern Germany. This paper is presenting (1) some selected results of the survey, (2) the results of a factor analysis to show the most relevant attitude dimensions, (3) the results of a regression analysis to test the attitude-behavior-relations, (4) a consumer typology, which has been developed by a cluster analysis and (5) the likely impact of the distribution system on the image of organic food. The paper concludes with a discussion of the demand prospects for organic food. | |
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