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ISHS Acta Horticulturae 203: IX Symposium on Horticultural Economics, XXII IHC

THE VALUE OF PEACH QUALITY CHARACTERISTICS IN THE POSTHARVEST SYSTEM

Authors:   J. L. Jordan, R.L. Shewfelt, S.E. Prussia
Abstract:
This paper develops a model for estimating the implicit prices for selected quality factors of fresh peaches at the wholesale and retail stages of the U. S. food distribution system. A hedonic price function was developed using a flexible functional form. The estimation of hedonic prices is proposed as a method of evaluating changes in the postharvest system. Those quality characteristics of highest value that most affect the price of peaches can help determine the economic feasibility of alternative handling techniques or new technologies.

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