 | PREFACE (R. Alvensleben) |
| A COMPUTER BASED SYSTEM FOR PRODUCTION PLANNING AND BUDGETING IN HORTICULTURAL FIRMS (B. Håkansson) |
| A BIO-ECONOMIC MODEL FOR PLANNING THE GREENHOUSE PRODUCTION PROCESS (W. Lentz) |
| AN INTERACTIVE GREENHOUSE PROFITABILITY MODEL DEVELOPED FOR MICRO-COMPUTERS (W. Timothy Rhodus, Thomas L. Prince, Reed D. Taylor) |
| A SIMULATION MODEL FOR PLANNING AND CONTROL OF THE POTTED PLANT PRODUCTION (H.H. Buchwald) |
| DECISION BEHAVIOUR OF HORTICULTURAL GROWERS (W. Bokelmann) |
| EMPIRICAL INVESTIGATIONS ON INNOVATIONS IN HORTICULTURAL FIRMS (H. Kupschus, H. Storck) |
| AN ECONOMIC STUDY OF POTATO FARM DIVERSIFICATION INTO FRUIT CROPS (M.E. Warner, G.B. White) |
| FLOWER GROWERS' REPORTED INTENTIONS: THEIR PREDICTIVE ACCURACY (D.C. Goodrich Jr) |
| GROSS MARGIN AFTER COST OF SALES (W. Rothenburger) |
| WORK PHYSIOLOGICAL INVESTIGATIONS OF POTPLANT HANDLING ON THE GROUND (G. Stoffert, U. Wildt) |
| INFLUENCE OF TREE LOSS ON RATE OF RETURN OF DIFFERENT APPLE PRODUCTION SYSTEMS (R.C. Funt, M.A. Ellis, D.C. Ferree) |
| INVESTMENT PATTERN OF INCREASED INCOME OF VEGETABLE GROWERS IN NORTH INDIAN HILLS (S. Gupta) |
| THE ANALYSIS OF "PROCESSED FRUIT AND VEGETABLES" SYSTEMS: METHODS AND MAIN RESULTS (J.C. Montiqaud, P. Varoquaux, P. Vergniaud, D. Nicolas) |
| COSTS, PRICES AND PRODUCTIVITY OF HORTICULTURAL PRODUCTION IN SOME SOCIALIST COUNTRIES. A CASE STUDY OF HUNGARY (A. Burger) |
| AN ECONOMIC ANALYSIS OF THE PENNSYLVANIA BEDDING PLANT INDUSTRY (C.R. Jenkins, R.G. Brumfield) |
| AN ANALYSIS OF PENNSYLVANIA FLORICULTURAL PRODUCTION DIFFERENTIATED BY TECHNOLOGY (R.G. Brumfield, L.E. Sim) |
| RETAIL MERCHANDISING TECHNIQUES FOR FRESH APPLES: IMPACTS AND IMPLICATIONS (E.W. McLaughlin, M. Primo-Mandujano) |
| REGIONAL DIFFERENCES IN RETAIL FLORAL MERCHANDISING STRATEGIES (B.K. Behe, T.L. Prince, W.T. Rhodus, J.L. Robertson) |
| BRANDED PRODUCE: POTENTIAL IMPACTS ON THE FOOD SYSTEM (D. Jolly) |
| THE VALUE OF PEACH QUALITY CHARACTERISTICS IN THE POSTHARVEST SYSTEM (J. L. Jordan, R.L. Shewfelt, S.E. Prussia) |
| ECONOMIC IMPACT OF MARKETING PEACHES IN ALTERNATIVE SIZE CLASSIFICATIONS (G.J. Wells, R.S. Monson, M.J. Delwiche) |
| EVALUATION OF 1985 SHIPMENT ESTIMATES MADE IN THE PEACH REPORT (P.J. Rathwell, G.J. Wells, M.B. Carter) |
| USING THE MARKET WINDOW TECHNIQUE TO ASSESS MARKET POTENTIAL FOR VEGETABLES (Larry L. Bauer, P. James Rathwell, R. Caines, Gary J. Wells) |
| SEGMENTING THE FLOWERING PLANT INDUSTRY BY PRODUCT MIX, MARKETING SEASON, AND CHANNEL OF DISTRIBUTION (T.L. Prince, D.A. Schilling, W.T. Rhodus, S.L. Born, J.G. Seeley) |
| SPANISH CONSUMERS' BEHAVIOUR WITH RESPECT TO WINE ADVERTISING (L.M. Albisu, J.A. Dominguez) |
| MARKET RESEARCH FOR ORIENTING A BREEDING PROGRAMME: SPRAY CARNATIONS (D. Rymon, R. Nakar, J. Wegner, N. Umiel) |
| DEMAND ANALYSIS FOR BEVERAGES WITH EMPHASIS ON HORTICULTURAL CROPS (A. E. Levi, R. J. Folwell) |
| DETERMINANTS OF THE DEMAND FOR ORGANIC FOOD IN GERMANY (F.R.) (R.v. Alvensleben, M. Altmann) |
| MARKETING COORDINATION IN THE U.S. TART CHERRY INDUSTRY (Donald J. Ricks) |
| STRUCTURE, ORGANIZATION AND REGULATION OF THE FRENCH CUT FLOWER MARKET (S. Godfroid) |
| ALTERNATIVE METHODS FOR MODELING POTATO MARKETING MARGIN BEHAVIOR IN SPAIN: PRIVATE AND PUBLIC IMPLICATIONS (J. Barallat, E.W. McLaughlin, D.R. Lee) |
| MARKETING MARGINS OF VARIOUS FUNCTIONARIES FOR MANGOES MARKETED IN AZADPUR MARKET OF DELHI, INDIA. (D. Srivastava, G. Bisaria) |
| STRAWBERRY MARKETING FARMER GROUPS ON THE COAST OF HUELVA (SPAIN) (C. Casado) |
| DETERMINANTS OF THE VOLUME AND STRUCTURE OF U.S. STILL WINE IMPORTS FROM FRANCE (V. Hervouet, D. Blandford) |
| WINE POLICY IN THE EUROPEAN COMMUNITY (K. Moulton) |
| THE DETERMINANTS OF ITALIAN WINE IMPORTS IN THE UNITED STATES WINE MARKET (N. Donadio, D. Blandford, Gerald B. White) |
| EUROPEAN COMMUNITY ENLARGEMENT: IMPLICATIONS FOR U.S. COMPETITIVENESS IN PROCESSED PEACHES AND TOMATOES (B. Schwartz, J.M. Love) |
| EVALUATING LONG TERM EFFECTS OF DIFFERENT MARKET POLICIES FOR PERENNIAL CROPS IN THE ENLARGED EUROPEAN COMMUNITY (H.-Chr. Behr) |
| HOW CAN WE IMPROVE THE ENVIRONMENTAL AND ECONOMIC VALUE OF HORTICULTURE? (W. Rothenburger) |
| COHORT ANALYSIS AS A TOOL OF DEMAND PROJECTION FOR FOOD (R.v. Alvensleben, B. Vierheilig) |
| THE STORAGE OF TIME STUDY INFORMATION IN A DATA BASE SYSTEM (P. van Lookeren Campagne, J.M.F.H. Achten) |
| PRODUCTPROFILING A METHOD FOR SCREENING NEW COMMODITIES IN HORTICULTURE (E.H.J.M. de Kleijn) |
| A SYSTEMS AND MONITORING APPROACH TO EXTENSION, TEACHING AND RESEARCH (G.F. Thiele) |
