ISHS Acta Horticulturae 155: VIII Symposium on Horticultural Economics
CONSUMER ATTITUDES TOWARDS ORGANIC FOOD IN GERMANY (F.R.) |
| Authors: | J. Werner, R.v. Alvensleben |
| Abstract:
The demand for so-called organic food in Germany (F.R.) is estimated to increase by about 20 % per year. Up to now it is difficult to predict whether this development is a short-term fashion or a long-term trend. A consumer survey in the city of Hanover showed that young people tend to buy organic food more frequently. This tendency is very strong in the case of bread, bakery products and cereals and not as clear in the case of fruit and vegetables. The consumer attitudes towards organic food are analyzed with the help of a factor analysis. A cluster analysis identified different consumer types. Long-term prediction will require a long-term research programme measuring speed, direction and determinants of attitude changes over a longer time period. | |
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