ISHS Acta Horticulturae 135: VII Symposium on Horticultural Economics, XXI IHC
PRIMARY MARKETING OF FRUITS AND VEGETABLES IN TANZANIA A CASE STUDY IN MOROGORO |
| Author: | P. Anandajayasekeram |
| Abstract:
The paper focusses on the marketing of fruits and vegetables in the Uluguru Horticultural Complex of the Morogoro district and is directed towards the understanding of the factors which influence the nature and effectiveness of the current marketing system. The major marketing channels, market participants, mode of transportation and the current marketing problems at the producer level were identified. The marketing system is informal, quality differences are visual, transport facilities are inadequate, transport services are irregular and unreliable, market information at the producer level are virtually non existing and the current pricing mechanism is unsatisfactory. There is a great potential to improve both the operational and the pricing efficiency of the current marketing system. Efforts directed at providing road services and maintenance, transport facilities, input supplies, market information, and encouraging marketing research are likely to yield greater benefit to the producers and the district than direct Government involvement in marketing and pricing. | |
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