ISHS Acta Horticulturae 135: VII Symposium on Horticultural Economics, XXI IHC
CONSUMER ATTITUDES AND MARKET SEGMENTATION - THE CASE OF THE GERMAN APPLE MARKET |
| Author: | J. Werner |
| Abstract:
An explanation for the decreasing demand for fresh apples might be that consumer needs are no longer satisfied by the choice of apples offered on the market. The results of a market segmentation study - based on an analysis of consumer attitudes - indicate that 'Golden Delicious' - opposed to 'Cox's Orange', 'Granny Smith' and 'Boskoop' - cannot quite satisfy consumer needs. | |
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