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ISHS Acta Horticulturae 1174: Proceedings of the 2016 Annual Meeting of the International Plant Propagators' Society

Panel discussion on branding©

Author:   S. Castorani
DOI:   10.17660/ActaHortic.2017.1174.46
Abstract:
Brands and branding influence every purchase we make in our daily lives.
Traditionally, the horticulture industry has been resistant to develop and market plant brands. Though this is slowly changing, the industry has lagged behind other consumer products when it comes to offering branded products at retail.

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