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ISHS Acta Horticulturae 1142: VI Balkan Symposium on Vegetables and Potatoes

Marketability of branded young potatoes - opinions of wholesalers

Authors:   A.S. Ilak Peršurić, D. Ban
Keywords:   potato, wholesale, market brand, Croatia
DOI:   10.17660/ActaHortic.2016.1142.29
Abstract:
This paper is an example of some market aspects in creation of a new market produce “Istria young potato”. Young potatoes and potatoes in general are usually sold on the Croatian market as bulk goods, with no label and no package. Therefore our intention was to create a new market produce with the brand name “Istria young potato”. In this paper we have showed some economical aspects of marketing young potatoes according to the views and opinions of wholesalers. The research sample contained wholesale markets in Zagreb, Rijeka and Split. As a research tool for data sampling a questionnaire was used. It contained questions about the size and regionalism of the market, the annual sales, the prices, quality and origin of potatoes, and opinions about the sales of branded potatoes. Results showed that wholesale markets sell locally and regionally with average prices about 50 eurocents. Young potatoes produced in Istria have a superior quality and reasonable price range, and with a market label the market demand is likely to rise in the future.

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