ISHS Acta Horticulturae 105: Symposium on Horticulture for the People, XX IHC
PEOPLE NEED WORDS: THE FINAL COMMUNICATORS OF HORTICULTURAL PROGRESS |
| Author: | Henry M. Cathey |
| Abstract:
The most frequent communication of horticultural progress is the seed packet. It gives the gardener information on the cultivar, when and where to plant, and any unusual requirements for successful cultivation. Information on most seed packets has not changed in scope over the years. Meanwhile, achievements in the breeding, culture, and protection of horticultural plants often go unknown and unappreciated by the consumer. If horticulture is to become a vital part of the experiences and needs of the consumer, horticulturists must find the WORDS to convey their achievements. One has only to read any magazine; visit any store, office, mall, church, or home; or to talk to any age, social, or ethnic group, to hear that they are seeking sensible information to help them become a better gardener. They want to grow plants in spaces where plants have never been before. They also wish to participate in the total aspects of what plants can do for their living spaces. We are using five key WORDS to describe these new needs from plants. | |
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